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The aim of the challenge

The challenge aims to:

Generate skills for future consultants in the field of social media marketing;

Stimulate experiences that allow to realize a deeper understanding of the value that can be generated through the use of social media and the journey of those who use it.

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Deadline

30th June 2024

Watch the video and find out what you can do with Dindle

DON'T MISS THE OPPORTUNITY TO PARTICIPATE IN THE FIRST EDITION OF THE DINDLE CHALLENGE!

Goal of the work

The goal of this challenge is to use the app's features to create and manage two different types of events:

A leisure activity
A business activity

The focus of the participants must be enhancing the ways that the user can pursue to extract the maximum value from the use of the application. 

The challenge aims to generate experiences through which to realize a deeper understanding of the value that can be generated through the use of social media.

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DINDLE

Download the app in the Play Store or App Store

How can social media generate value? Find out by participating in an action research, join the "Dindle Challenge"

Read the rules, the challenge presentation, and upload your work! There are 3,000 euro prizes for multiple groups and the possibility of a final prize of 6,000, awarded based on jury evaluations.

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The Dindle Challenge Team

Find out our mentors, technical staff, scientific board and jury members. 

Simone Guercini
Simone GuerciniFull Professor at University of FLorence, Scientific Board Coordinator
Luca De Blasio
Luca De BlasioHead strategist at Dentsu, Scientific Board Member
Matilde Milanesi
Matilde MilanesiSenior Assistant Professor at the University of Florence, Scientific Board Member
Leonardo Cannone
Leonardo CannoneTutor
Ruiqi Wei
Ruiqi WeiSenior Assistant Professor of Marketing at EM Lyon, Scientific Board Member
Matteo Caramelli
Matteo CaramelliTutor
Pedro Mir Bernal
Pedro Mir BernalTop Line Marketing Co-Founder | PhD - MBA | Universidad de Navarra, Scientific Board Member

Recapiti

Fondazione PIN - Polo di Prato dell’Università di Firenze
Piazza dell'Università, 1 - 59100 Prato (PO) – Italy

Tel. +39 0574 602500 – Fax +39 0574 602515
www.pin.unifi.it - info@pin.unifi.it - PEC: pin@legalmail.it
Reg.Impr. Prato, C.F. e P. IVA: 01633710973
Codice Univoco: KRRH6B9